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Education and Skills |
Barnard College, Columbia University, New York, NY
Bachelor of Arts in May 2004
Major: English Minor: Religion Dean’s List: Academic Year 2003-04
Languages: Proficient in Spanish; Intermediate Mandarin, knowledgeable in basic French
Computer Skills: Macintosh and PC computers, QuarkXPress, Dreamweaver MX, HTML, Adobe PageMaker, Quicken, ACT!, Excel, Word, Access, PowerPoint, and FrontPage.
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Media Experience |
Deussen Global Communications – Sr. Account Executive, New York, NY
Provide PR/marketing services to Bacardi Global Travel Retail Division based in London, and Bacardi Travel Retail USA.
• Conduct project management to launch and oversee consumer-focused promotions in airports, such as Dewar’s Engraving (+300% sales increase) and Grey Goose Golf (+132%).
• Manage the international Bacardi Cruise Competition through pitching, website maintenance, collateral development, and Miami event planning; entries have grown 10-13% annually.
• Ensure all core brands’ strategies and objectives are met by developing international trade advertising/communications campaigns.
• Brand Ambassador management: organize trainings, pouring event logistics, track KPIs, and oversee budgets.
• Liaise with retailers, trade managers, and designers to produce POS and marketing collateral for consumer-focused promotions.
February 2008 to Present
Real Simple Magazine, Special Projects Editorial Assistant, New York, NY
Conducted research, reported on, and wrote articles for the flagship magazine and its special issues, as well as performed administrative duties for the Editorial Development Director.
Generated publicity for companies through consumer product articles that boosted sales.
Pitched products to Editors and created editorial materials to highlight new products.
Liaised as an editorial contact with public relations companies and business representatives.
Managed copy and production schedule for sections of book, Cleaning .
June 2006 to January 2008
Chit Chat English Social Club, Wall Street Institute – Communications Specialist, Taipei, Taiwan
• Improved marketing strategies, curriculum, and club structure, enabling company to open a second club.
• Developed media scripts for club’s shows: “MTV Chit Chat” on MTV Asia and “Chit Chat Corner” on ICRT FM radio.
• Planned, organized, and hosted monthly club events to satisfy member needs and to draw in new membership.
• Revamped entrance test to more efficiently assign members to their correct English-speaking level.
January 2005 to April 2006
Do Something, Inc. – Communications and Media Specialist, New York, NY
Assisted with the relaunch and branding efforts of a non-profit that lost funding after September 11.
Pitched to companies for legal partnerships.
Contributed to the creation of curricula for new, national Do Something programs.
Staff Editor of Do Something: The Magazine : controlled content, interviews, and layout design.
June 2004 to August 2004
Creative Expansions, Inc. – Editorial Intern, New York, NY
Assisted Emmy Award-winning television producer Helene Lerner, President of Creative Expansions, Inc.
Wrote book reviews and interviewed female Chief Executive Officers for online content.
Updated and designed various web pages for www.womenworking.com.
Contributed to Lerner's book, Time for Me: A Burst of Energy for Busy Women .
January 2004 to May 2004
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Other Experience |
Taproot Foundation – Volunteer Copy Editor, New York, NY
With a team of business professionals from Time Inc, work with the principal of PS124 to improve and revitalize the school’s website. Responsible for creating an inventory of all current and forthcoming content, as well as copy editing the entire site. May 2007 to January 2008
Barnard College – Web Designer, New York, New York
Created and maintained two websites: the Slavic Department and the Asian and Middle Eastern Cultures Department. Control over content, design, and updates. Fall 2000 to Spring 2004
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Awards and Honors |
Received Chit Chat Club's Best Staff Member award, January 2006; Recited poetry and was interviewed on Lab Internet Radio, Taipei, Taiwan; featured in the “Alumnae” section of Barnard magazine, May 2006; recipient of Barnard’s Maida Zuparn Maxham ’58 Scholarship Fund for the 2003–2004 academic year; poetry published by the National Library of Poetry; Editor’s Choice Award for Poetry; and featured in an article, “The History Beneath the Surface,” The Washington Post, May 26, 1999.
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